Visit Sligo is delighted to announce that it has been officially shortlisted for the 22nd annual Irish Digital Media Awards, honouring excellence in digital innovation and engagement across the island.
Visit Sligo shortlisted for Irish Digital Media Awards
Celebrating the news are Gerard Moore (Manager of Sligo Park Hotel and Chair of the Destination Sligo Forum), Margaret McConnell (Senior Executive Officer, Sligo County Council), Cathaoirleach Sligo County Council Cllr Dónal Gilroy, Aidan McCormack (Tourism Officer, Sligo County Council), Therese Maher (Wild Atlantic Way Officer, Failte Ireland).
The Digital Media Awards 2025 are in their 22nd year and are set to take place on Friday, 10 October 2025, at the Radisson Blu Royal Hotel, Dublin
Each year, the Awards reflect the dynamic digital landscape in Ireland. Visit Sligo and the new innovative 'Ideas Engine' has been shortlisted in the category for 'Best use of AI'.
The Ideas Engine is a new digital tool conceived and developed by Sligo County Council that creates bespoke itineraries for visitors based on their interests and dates of travel. It utilises local data and expertise along with AI technology to ensure a balanced spread of promotion across the county and alignment with the Sligo Destination and Experience Development Plan.
Cathaoirleach of Sligo County Council, Cllr Dónal Gilroy said:
“We are truly honoured to be included among the outstanding organisations recognised by the 2025 Digital Media Awards,”
“This nomination reflects our dedication to delivering digital experiences that inspire people to visit Sligo and showcasing the remarkable beauty of our special county".
"Sligo is the activity and adventure capital of the north west of Ireland and we look forward to welcoming more visitors to the special place that we are lucky to call home."
The Digital Media Awards celebrate outstanding achievements in digital content, strategy, and innovation across Ireland. The awards cover a wide range of categories—ranging from SEO, social media, and content, to technology, email campaigns, and brand strategy—structured to reflect the evolving digital media landscape and to showcase excellence across organisations of all sizes.