Sligo has been selected as this year’s Digital Town. Pioneered and led by IE Domain Registry, the Digital Town initiative seeks to highlight the economic, social and cultural benefits of the internet to towns across the country, and to ensure SMEs and local economies are realising the full potential of digital technology, particularly e- commerce
Sligo selected as 2019 Digital Town.
Sligo has been selected as this year’s Digital Town. Pioneered and led by IE Domain Registry, the Digital Town initiative seeks to highlight the economic, social and cultural benefits of the internet to towns across the country, and to ensure SMEs and local economies are realising the full potential of digital technology, particularly e- commerce.
Sligo has been chosen for its achievements in cultivating a truly digital environment in the town, and for its ongoing success in fully embracing digital for its residents and local businesses. IE Domain Registry believes that in showcasing Sligo’s efforts, it can inspire other Irish towns to begin their journey to becoming fully digital. Gorey was chosen as Ireland’s Digital Town 2018.
Bringing local towns online
Findings from IE Domain Registry’s SME Digital Health Index 2018—research conducted among 1,000 SMEs—show that Irish SMEs are not maximising their full e-commerce potential. Ireland’s e-commerce economy is worth €12.3 billion, but just 3 in 10 SMEs (30%) can take sales orders, and even fewer can actually process payments for transactions through their website (26%). Almost two-thirds (61%) of SMEs do not promote their services online and just 1 in 10 SMEs have taken part in a digital skills training or business funding programme.
In 2018, there were approximately 254,929 SMEs and micro-businesses in Ireland, accounting for 99.8% of total enterprises.2 IE Domain Registry research shows that each of these businesses stand to lose up to €25,761 a year on average if they do not have a website.
Digital technology can bring benefits to all sections of a town: businesses, community groups, and citizens. It can transform the delivery of public services, making it possible to do more with the same available resources, and enhance workplace productivity, allowing employees to work remotely from anywhere.
From a social perspective, connecting people through digital technology fosters a sense of community and positivity. Research shows that 78% feel more connected and 80% feel happier when using digital technology.3
Sligo – Digital Town 2019
Sligo has already made significant strides in cultivating and encouraging digital transformation.
Over the next two months, IE Domain Registry—working with Sligo County Council, Sligo Local Enterprise Office (LEO), Sligo Business Improvement District (BID), Sligo IT and tech co-working space The Building Block—will plan and oversee a number of initiatives aimed at showcasing Sligo and developing additional digital skills and know- how for the people and organisations of the town.
This work will culminate in the official celebration of Ireland’s Digital Town 2019 in Sligo town centre on 14 October.
Domain registrations are seen as a forward indicator of economic activity. IE Domain Registry data shows 18.6% growth in new .ie domain registrations in Sligo in 2018. Sligo commands a 1.07% share of the total .ie domain database.